Career Ninja Series Step 3: The No-Fail Cover Letter Formula

4 paragraphs that make your phone ring!

If you’re like most people, you hate writing a cover letter.  And it’s no wonder: writing a truly effective cover letter – one that’s sure to make your phone ring – demands a delicate balance of eloquence and brevity, detail and persuasion.

Unfortunately, I see a lot of smart people avoid cover letters altogether, doing a poor job, or choosing to submit their application without one, which is a really bad idea.

First, it shows a lack of effort and commitment to the process.  Employers wonder, if you’re not willing to put in the work to provide a decent cover letter, where else will you slack off?  Second, it shows a lack of skill.  Much of business success hinges on being an effective communicator.  Poor/absent cover letter = Poor/absent communicator.

But producing a smokin’ hot cover letter doesn’t have to be painful!

In fact, over the past 16 years of helping clients draft theirs, I’ve come up with a no-fail, 4-part formula to writing a cover letter that makes your phone ring.

I want you to have it.

In keeping with last week’s post on resumes, I’ll share my best Career Ninja tips with you using a cover letter I wrote for a recent client.

Here it is!

Cover letter infographic

P.S. Next up in the Career Ninja series, I’ll share with you the top tips for revamping your LinkedIn profileSign up here so you don’t miss out!

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Heather Petherick is a master success coach for high potential business leaders, having established her private coaching practice in 2007. Since then, she’s coached hundreds of emerging leaders and entrepreneurs from around the globe to overcome the mindset traps that keep them playing small so that they can realize their potential and create the impact they’re meant for. Her areas of speciality are: • Mindset • Confidence • Communication • Speed of Implementation Her clients include corporate rising stars at WestJet, Agrium, Suncor Energy, Manulife Bank, TD, Royal Bank of Canada, KMPG and PepsiCo International as well as big-thinking entrepreneurs from around the world. She has been featured as a career and success expert with Women Engineering The Future, The Royal Bank of Canada, Canadian Living Magazine and Chatelaine magazine. Heather’s journey from growing up on a humble sheep farm on the prairies of western Canada to building a global coaching business have lent to her signature coaching style that combines both wit and humility, style and business savvy. She holds a Master’s degree in Management and lives in Lethbridge, Alberta with her husband and two children.

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