Ciao from Florence, Italy!

Florence view

This week I’m in Florence, Italy, staying in the luxurious St. Regis hotel. I’m connecting with colleagues from all over the globe, surrounded by things I’ve only ever seen on postcards!


But there was a time in my life when I wouldn’t have allowed myself this opportunity.  Even the notion of traveling alone – my immediate thought would have been; that’s for somebody else.

Giving myself this time in Florence, soaking up the culture, food and inspiration of this city has helped me realize how limited my thinking was. 

Heather - Dinner in FlorenceMy old mentality was, I’ll save up my AIR MILES because that’s the only way I’ll be able to travel.  Or, I’ll encourage my husband’s career so he’s chosen for a foreign assignment and then we can travel Europe.

For a long time it didn’t occur to me that I could be the one to make my own dreams come true.

And I know I’m not alone in this. So often women like us take ourselves out of the game before we’ve even tried to play it.

I’m here to remind you that wherever you’re at in life, you don’t need to be someone else to experience what you desire. I’m not suggesting that we should all go out and spend wildly but, as we grow and expand we can invest our money in meaningful ways that raise our standards, expand our thinking and enable us to contribute our best in the world.

And just because success (whatever that looks like for you) doesn’t come “easy” or quickly doesn’t mean it isn’t meant for you.

The more we show up for ourselves and honor our true desires, the more we make possible in our lives.  Whether that requires investing in new training, taking a sabbatical, starting our own business, hiring an assistant, or working with our coach – we have the power to make our own dreams comes true.

Heather with friends

So I invite you to expand your thinking beyond what you consider possible or “reasonable.”  Give yourself permission to visualize the life you really want, how you want to feel, and the kind of an impact you want to have.

Because it is all possible, if you have the courage to show up for yourself.

Luv from Florence.


Comments are closed.

Heather Petherick - Mindset Guide

The Top 7 Ways To Create An Unshakable Mindset For Success As A Woman In Biz


(w/o becoming a affirmation-reciting robot!) 

Get your FREE Guide Now! 

PLUS! Learn the simple 5-step, 15-minute daily mindset practice that helped me double my income 3 years in a row and get instant access to my 5-part video series that walks you step-by-step through the process (so you’re not wasting time worrying, am I doing this right?) 

THANK YOU. Please check your inbox for your guide.