Keeping it real…

Do you ever watch videos on social media and think, “Look at what she’s doing! I could never do that.”

Don’t kid yourself!

Despite what you think you see on Facebook Live, Instagram or YouTube… any woman who’s really going for it in her career or business is going to face some challenges.  The truth is: it’s not always easy AND you’re more than capable.

Case in point, last week I was in Paris masterminding with my own coach and networking with stylish colleagues from around the globe… and, yes, I also made time for wine, shopping and sightseeing… But before you think it was all glamour, ease and Parisian elegance, you should also know this:

  • There were some legitimate concerns for my personal safety
  • My kids and husband were left to navigate the first week back to school without me, and
  • I didn’t have all the money for my trip sitting in the bank

And yet, despite these fears and challenges, I went anyway.


Because any time a woman decides to really go for it in her life, it’s a double blessing. 

She is blessed by becoming more of who she’s meant to be and so is everyone else!  For example,

  • My husband was able to support me and deepen his role as an active parent
  • My children were able to develop new and appropriate levels of self-reliance
  • My clients receive the benefit of working with a coach who has new inspiration and strength.

So no matter what level you’re at in life – whether you’re just starting out or you’re striving to reach multiple 6-figures – realize that there will always be excuses to sit it out.

My advice?

Take the trip. Buy the shoes. Post the video.

In doing so, you become the woman you’re meant to be and we all benefit from your brilliance.

Heather Petherick is a master success coach for high potential business leaders, having established her private coaching practice in 2007. Since then, she’s coached hundreds of emerging leaders and entrepreneurs from around the globe to overcome the mindset traps that keep them playing small so that they can realize their potential and create the impact they’re meant for. Her areas of speciality are: • Mindset • Confidence • Communication • Speed of Implementation Her clients include corporate rising stars at WestJet, Agrium, Suncor Energy, Manulife Bank, TD, Royal Bank of Canada, KMPG and PepsiCo International as well as big-thinking entrepreneurs from around the world. She has been featured as a career and success expert with Women Engineering The Future, The Royal Bank of Canada, Canadian Living Magazine and Chatelaine magazine. Heather’s journey from growing up on a humble sheep farm on the prairies of western Canada to building a global coaching business have lent to her signature coaching style that combines both wit and humility, style and business savvy. She holds a Master’s degree in Management and lives in Lethbridge, Alberta with her husband and two children.

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