Mantras and affirmations don’t work. Here’s why…

Most women are starting off 2018 wrong.

What do I mean?

They’re focussing on surface-level tactics instead of addressing core mindset issues.

Things like new marketing tactics, communication tools or the latest time management strategy are examples of surface-level tactics. These things can accelerate your progress when you’re moving in the right direction…but they’ll have little effect if you’re weighed down by flawed thinking.

Carrying over the same sucky life-limiting beliefs from 2017 will net you the same sucky results in 2018 – no matter how fancy your surface-level business tools.

If you catch yourself thinking, “Seriously, Heather, mindset and beliefs… again?! Been there. Done that. Didn’t really work for me.”

Think again.

Heather Petherick

If you’re like the women I work with you’ve probably already done some mindset work. You’ve tried using mantras or affirmations to help you create more success and frankly, it hasn’t worked… and I know why.

Because it’s just scratching the surface.

What’s more, saying mantras and affirmations is actually the LAST STEP to transform your beliefs… not the first (and only) step!

So it’s no wonder that you keep tripping over old thinking like:

  • “Success is a struggle”
  • “I’m not good enough”
  • “This isn’t working”
  • “Who am I to be a leader/ business owner/ success?!”

There are actually 7 steps to unhook from old beliefs. And, to help you create YOUR most EPIC success in 2018, I’ve created a BRAND NEW resource that walks you through each of them…

7 Step Guide To Excavate Those Sucky Life-Limiting Beliefs

Kick ‘em To The Curb (For Good!) and Install Life-Changing New Ones So You Can Grow Your Impact, Make More Money and Create The Success You’re Meant to!

Beliefs cover


I’ve also put together a 40-minute FBLive training on exactly how to use this guide and it’s available inside our private FB group for Female Business Leaders of Style, Wit & Substance.

(If you’re not a member yet, join now!)

I’m all about going beyond surface-level tactics to address core issues and create EPIC success in 2018. You with me?

Get your FREE copy of this guide in the Facebook group here and watch the training below!

Heather Petherick is a master success coach for high potential business leaders, having established her private coaching practice in 2007. Since then, she’s coached hundreds of emerging leaders and entrepreneurs from around the globe to overcome the mindset traps that keep them playing small so that they can realize their potential and create the impact they’re meant for. Her areas of speciality are: • Mindset • Confidence • Communication • Speed of Implementation Her clients include corporate rising stars at WestJet, Agrium, Suncor Energy, Manulife Bank, TD, Royal Bank of Canada, KMPG and PepsiCo International as well as big-thinking entrepreneurs from around the world. She has been featured as a career and success expert with Women Engineering The Future, The Royal Bank of Canada, Canadian Living Magazine and Chatelaine magazine. Heather’s journey from growing up on a humble sheep farm on the prairies of western Canada to building a global coaching business have lent to her signature coaching style that combines both wit and humility, style and business savvy. She holds a Master’s degree in Management and lives in Lethbridge, Alberta with her husband and two children.

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Heather Petherick - Mindset Guide

The Top 7 Ways To Create An Unshakable Mindset For Success As A Woman In Biz


(w/o becoming a affirmation-reciting robot!) 

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PLUS! Learn the simple 5-step, 15-minute daily mindset practice that helped me double my income 3 years in a row and get instant access to my 5-part video series that walks you step-by-step through the process (so you’re not wasting time worrying, am I doing this right?) 

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