The Career Clarity Manifesto: Why Your Career is Important

Even from an early age, I hoped I could help improve the world. Here I am showing my might, age 10.


A few months ago one of my clients, an incredibly bright petroleum engineer, shared with me the vision he had simmering for his future oil company. He had written his manifesto as he was preparing to make the life leap from employee to entrepreneur. His bold vision; a statement of his goals, opinions, and insights, was about to become a reality and it was stirring.  

It made me wonder about my own manifesto. What would it say? What do I stand for? What roadmap can I offer toward a better future? So I began writing down everything important I know about careers, success, and the cosmos. What you find below is a distillation of my thoughts.  

The Career Clarity Manifesto: Why Your Career Is Important

We humans are an incredibly adaptable lot. We can learn to be something we’re not; squeezing ourselves into pretty packages that are highly marketable but ultimately unfulfilling. At some point you either have to give up the charade and really go for it or resign yourself to being miserable.  

Being miserable is relatively easy.

If (or when) you decide to really go for it, you face a curious challenge. To be successful you must truly, deeply, pragmatically believe in yourself. But believing in yourself is as difficult as believing in God. Ultimately, this is the same challenge. Our faith needs to be renewed every day.  

Whatever your definition of success is, it’s inescapably achieved by doing what is unique to you. You are here to “make a dent in the universe” but the secret to finding your “dent” is in knowing what you’re good at and knowing what you love. When and where you can unify those two things, you’ll find your success.  

Your success = the world’s success

The only way to save this world is to start honoring who you truly are, at your core, warts and all. You’ve got to stop wearing the masks of other people. But it takes real guts, faith, and courage to look into yourself and finally recognize why you are totally frickin’ amazing. Because everyone, everyday is trying to convince you to be like someone else.  

If everyone was passionately engage in their work – if we each gave ourselves the permission to apply our natural gifts to the issues we chose as most meaningful – we’d chew through the world’s problems in an awful hurry. But being miserable, or mediocre, is easy.  

Bureaucracy exists to sustain mediocrity.

Honestly, if your work isn’t a perpetual tonic to you then you’re in the wrong business. You’re taking up somebody else’s spot. You’re wasting our time. What we really need is for you to stop mucking around and get serious. You’ve got a magical blend of talent, personality, and passion (whether you realize it or not!) that needs summoning if we’re ever going solve our problems. And – trust me – we have problems to suit every blend.  

So why is your career important? Why does your career matter? Seriously. It’s not (just) about you. If you were doing exactly what you were hard wired to do and doing it in a way that totally engaged you, do you know how far you’d stretch? Do you know how much you would achieve? Do you know how many people you would help?  

I do.  

The world needs you.  

Let me help you find your success.  

And then the world will be a better place.  

~Heather Petherick  

Heather Petherick is a master success coach for high potential business leaders, having established her private coaching practice in 2007. Since then, she’s coached hundreds of emerging leaders and entrepreneurs from around the globe to overcome the mindset traps that keep them playing small so that they can realize their potential and create the impact they’re meant for. Her areas of speciality are: • Mindset • Confidence • Communication • Speed of Implementation Her clients include corporate rising stars at WestJet, Agrium, Suncor Energy, Manulife Bank, TD, Royal Bank of Canada, KMPG and PepsiCo International as well as big-thinking entrepreneurs from around the world. She has been featured as a career and success expert with Women Engineering The Future, The Royal Bank of Canada, Canadian Living Magazine and Chatelaine magazine. Heather’s journey from growing up on a humble sheep farm on the prairies of western Canada to building a global coaching business have lent to her signature coaching style that combines both wit and humility, style and business savvy. She holds a Master’s degree in Management and lives in Lethbridge, Alberta with her husband and two children.

Comments are closed.